Bershka presents itself as a point of reference for fashion.
To always bring the latest trends to the store, Bershka takes advantage of the flexibility of its business model to adapt to the changes that can occur during campaigns and, thus, react to them with new products in stores in the shortest possible period of time. The models of each campaign are developed entirely by their creative teams, which take as main sources of inspiration both the prevailing fashion trends in the market and the customers themselves, through the information received from the stores. Bershka's team of designers is made up of more than 60 professionals who constantly evaluate the needs, desires and demands of consumers, offering more than 4000 different products each year in their stores.
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